ANATOMY OF A PROMO PACK Client:TED FILLHART Project Title:"Peaceful Green Dream" Objectives: *To meet demand of target market that does not have capability to view client's   promotional material online *To meet demands of promoters wishing to view client's promotional material in a   boardroom setting with no internet access *To re-package client by connecting all elements of promotional material to the   client's new compact disc recording *To create a package that client can reproduce one at a time from materials found   at a local office supply store Created by: Eddy Weiss 8911 N Atlantic Avenue #24 Cape Canaveral, FL 32920 321-783-4333 theihigroup@bellsouth.net The Colors The client's recent album had shades of green that reflected an "Irish" feel. Using this "feel", the rest of the package was created to match the album. The Photos The client underwent an image change through a 340 picture photo shoot at 8 locations. All but a few of the photos were taken outdoors in an effort to match the "feel" of the album. The Theme The client's music was a big influence in this re-packaging. His music has a "dream" quality, reflective and thought provoking. It was the intent to create a package that reflected a serene atmosphere of thought.

ANATOMY OF A PROMO PACK Client:TED FILLHART Project Title:"Peaceful Green Dream" Objectives: *To meet demand of target market that does not have capability to view client's   promotional material online *To meet demands of promoters wishing to view client's promotional material in a   boardroom setting with no internet access *To re-package client by connecting all elements of promotional material to the   client's new compact disc recording *To create a package that client can reproduce one at a time from materials found   at a local office supply store Created by: Eddy Weiss 8911 N Atlantic Avenue #24 Cape Canaveral, FL 32920 321-783-4333 theihigroup@bellsouth.net The Colors The client's recent album had shades of green that reflected an "Irish" feel. Using this "feel", the rest of the package was created to match the album. The Photos The client underwent an image change through a 340 picture photo shoot at 8 locations. All but a few of the photos were taken outdoors in an effort to match the "feel" of the album. The Theme The client's music was a big influence in this re-packaging. His music has a "dream" quality, reflective and thought provoking. It was the intent to create a package that reflected a serene atmosphere of thought.

The package is housed in a simple white Duo-Tang folder. Easy ink-jet labels are used for the cover.

The package includes all of the client's website information, plus a brochure, demo cd, and demo concert DVD, booking agreement, business card and additional press releases.

The tiered pages in the folder contain the following: *contact information *personal information *ministry description *news releases *music history and recording history *reviews *photo gallery *The booking agreement has a complete technical rider and stage plot Everything in the package can be printed from a standard ink jet printer.

With the inclusion of a complete booking agreement, technical rider and stage plot, the client may choose to close a booking over the phone without having to send additional materials.